Born in Australia with French heritage, Bryan Heinzelmann has was diagnosed with leukaemia at the age of 16. That journey profoundly shaped his perspective on life, time, value, and quality. These principles drive everything we create at Seam. After this experience, he went on to establish his first brand.

This brand represents more than just clothing it reflects a lifestyle of refined ease and understated opulence. Each piece is crafted with high-grade materials and timeless silhouettes, blending modern elements with slow fashion principles.

Seam comes alive in a palette of neutrals, crisp ivories, deep forests, bold browns, and obsidians, designed for the man who values both confidence and comfort. The result is an impeccable balance of elegance and leisure, where sophistication meets everyday wear.